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full video/photo documentation
Guido Segni, 2014

Pics or it didn't happen is a colloquial expression used by internet users to challenge their virtual interlocutor on a discussion forum or a social network, when his arguments require photographic proof of what he's saying.

This project takes part from the recontextualization as both a search key and a request to one of the biggest image-searching engine: Google Images. This one is, as every Google product, a very sophisticaed software able to investigate every dark corner of the Net to give users back the most precise visual idea of what they were looking for. Everyday. Even in this case, Google tries to satisfy our request for knowledge (as usual) with a deep list still in progress (you can see this by yourself http://goo.gl/onBNiN).

So, Google takes on the challenge (even without knowing), offering life paths and experiences thrown in the net through their images, becoming -unknowingly- an active partner in a very personal speculation about role and nature of an image, especially in the Big Data era, an historical tranche ruled by the conecpt of total brokerage.

The circular image

Therefore, project consists of organizing sort of a trip for that images (captured with the search query Pics or it didn't happen in Google Images) beyond here and beyond a screen. From the Internet to the real world and viceversa, using exactly the ways the digital world puts at your disposition: from a home-based printer to print-on-demand services to photo/video devices.

The resulting material will be hosted online on the platform http://pics.oritdidnthappen.com (powered by HOC/gallery) and will include a sort of non-stop streaming of visual libraries with all sort of pictures obtained that will be collected, modified, printed and then re-documented once again.

Special Thanx to Mariano Fazzi & Joe Badile

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